How To: Submit Quality Graphics
The most important image is your logo
Your logo is the most important first step in your site's visual impact. The better copy we have, the more professional you will appear online. If you have FLAT ART - or camera ready versions only, they can be Fed-Exed and scanned here. It will be returned the same day it is received in most cases. Please have return arrangements in advance with your choice of courrier.
Read "various file formats and their order of favorability" below for the file formats that are best suited for your images.
IF your company does not have a logo yet, one
can be created as part of your web project. CLICK
|1- Photoshop (.psd) versions of your photos are best for our purposes.|
|2- Tiff (.tif) are second best for pictures - less editability than PSD but same quality.|
|3- Illustrator (.aic) or vector files will be seen commonly in logo and non-photo graphics. Very high quality - must be rasterized for web use.|
|4- Pings (.png) are like jpegs (compressed) but much higer quality and do not lose data when saved.|
|5- JPEG is the most common - but degrades in image quality each time you edit and save it.|
|6- GIF format is not a good choice for photos. Save the Gifs for graphs and line art - nothing with shadows or gradations is ideal for a gif. Gif is an end use format - not for an original art source.|
|7- Bit Map (.bmp) is an old scanner format, if that's all you have, send it.|
|penn reels SSI|
There are two kinds of optimization used on the web
Number two involves optimization of key word density, design standards and this is covered in detail on the "Submitting Copy" section of Resources. Pages are designed, in progress, to be search engine friendly but the whole site gets a second look before launch.Also see Site Submission programs and SEO cons: After your site is public you will receive offers for all kinds of bogus promotion aids.
PHOTOSHOP (.psd )- Most often the source file for any web graphic)
This high quality format can contain layers and live text. That means individual parts of of an image can be changed and then re-saved in any format below. It is a non-lossy format which means psd's can be saved over and over with no damage in image quality. It is the industry standard.
This used mostly by design houses for print applications. It is very high quality and is a great way to deliver a scanned photograph or logo to a web designer. Click the link if you are interested in the full technical definition
- better than a gif for pictorial subjects. It is a compressed format for shorter load time. It is then uncompressed to full size for display. Unlike a Photoshop file it deletes pixels when compressed. If done right, this is unnoticeable to the eye. If you compress it to heavily we can not go backwards and replace the lost data. The amount of loss is determined by the 12 quality settings. If the setting is too low it distorts around areas of color change. A JPEG can display a full color spectrum and gradations like shadows, etc. You cannot have areas of transparency with a JPEG.
- better for logos than a Jpeg or CompuServe GIF is optimumized for simple, solid colors or graphics. It renders vey clear text and sharp lines. It also deletes pixels but only displays 256 colors at the best quality setting. If you attempt to reproduce gradations with this format it will have an unnatural banding effect - not good. You can have areas of transparency with a GIF - unlike a JPEG.
PING or .png
|Copyright © 2008 Internet Outsource Tampabay|